“All you have in life is reputation”

 

 

– Richard Branson

 

“More than 25% of a company’s value can be attributed to reputation”

– World Economic Forum

“It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you’ll do things differently”

– Warren Buffett

“Reputational damage, a billion dollar risk”

– Value Reputation Management

About Us

All you have in life is reputation, Richard Branson once said. This applies to individuals, but maybe even more to companies. The World Economic Forum even estimated that over 25% of a company’s value can be attributed to reputation. As such, one would expect that companies are doing their utmost best to improve their reputation. Let alone, protect it.

 

Vision

Reputation management, as it is currently executed, seems to be more of a (corporate) communication activity. And less of a responsibility for the whole company, vested in the Board of Directors. It is mainly performed on an ad hoc basis, without a clear strategy. As such, it is often reactive rather than proactive. While the reputation has a significant impact on company value it is fragile at the same time. Reputation therefore yields opportunities, but is potentially a billion dollar risk. Managing reputation should therefore be strategic, continuous and proactive. For this, benchmarked data are crucial. After all, it is of the utmost importance to continuously know your reputation. In practice, there is a lack of data in order to formulate an effective strategy and manage it.

Mission

Managing reputations using benchmarked data. Data are crucial as it enables us to combine knowledge, experience, and intuïtion with facts. It creates a symbiosis between alpha and bèta; the two pillars of ‘fact-based reputation management’, as we call it. After all, the values of a company also determine its financial value.

Services

Value Reputation Monitor

Provides companies with benchmarked data about their reputation. Data that are essential in formulating a reputation strategy, as well as managing it. Without feedback from stakeholders this is impossible. After all, if you do not know what your reputation is, how can you effectively manage it? These data include information from different stakeholders over different dimensions.

Value Reputation Architecture

Focuses on designing and adjusting processes, organisation, human resources and systems, creating the right ecosystem for effective reputation management. An ideal situation will be formulated, and realized in three phases.

Due Diligence

The current situation is analyzed, by desk- and field research. Covered subjects are for instance “what is the current reputation, what is the perception of the current reputation, who is responsible, which departments/areas are currently covered by whom, how do they work together, and what processes and systems are in place?”

Improvement

Findings will be processed and executed. With the goal of creating the right ecosystem for reputation management. If not in place we advise to appoint a Chief Reputation Officer. During this phase we will provide him/her with the right tools for effective reputation management by helping him/her with adjusting processes, systems, script for crisismanagement, code of conduct, responsibilities etc.

Maximization

A multiannual process, where Value periodically visits the client and checks whether recommendations have been carried out, as advised in the Improvement-phase. If necessary the ecosystem is strengthened, and actualized by processing new insights.

Value Reputation Advisory

Value Reputation assists companies in finetuning their reputation strategy, and keeping track of progress. In addition, we can provide training withing the field of reputation management.

Reputation Strategy

Effective reputation management starts with a reputation strategy, including a vision, a mission and clear set goals. Value Reputation Advisory supports companies in formulating that strategy.

Data will be used to obtain insights in the current reputation. Data providing information about the reputation over different dimensions and for different stakeholders. Moreover, their impact on the general reputation. Examples of dimensions are products/services, innovation, client oriëntation, and corporate social responsibility. Examples of stakeholders are clients, investors, employees, general public.

Goals will be set and key dimensions and stakeholders identified. As well as opportunities, and threats.

Reputation progress

By using data on a continuous basis we keep track of reputational progress. Internally, and externally. Fluctuations in the reputation will be further analyzed, and linked to events that might have caused these fluctuations. Using this information the allocation of communication- and other reputational efforts can be improved.

Value Reputation Advisory produces these analyses and consults clients in converting the available information into actions.

 

Training

Alignment between departments and people within a company is a mandatory requirement for good reputation management. Value Reputation Advisory orchestrates this alignment by training, coaching and consulting different people in different departments.

Contact

Strawinskylaan 381

1077 XX, Amsterdam

info@valuereputationmanagement.com